Our Vision and Mission

Our vision is to improve English literacy.

Our mission is to simplify and accelerate the process of learning to read.

We hope to inspire a love of learning and believe that learning to read should be both intuitive and stress free, and based on something other than just memorisation and rote activities that force the reader to learn and adapt to the series of irregularities that comprise the English language.

That's why we've developed a system that replaces hundreds of rules with 22 easy and memorable visual cues that can teach someone to begin to read English in a matter of weeks versus years.

To help us in this endeavour, we have two key objectives:

  • We help people decode and pronounce English words accurately and confidently
  • We develop products that are easy to use and that make learning enjoyable